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Digital Marketing Manager- Salesforce Marketing Cloud
Category: Other
  • Your pay will be discussed at your interview

Job code: lhw-e0-90674198

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Wyndham Destinations

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  Job posted:   Thu Jun 7, 2018
  Distance to work:   ? miles
  15 Views, 0 Applications  
Digital Marketing Manager- Salesforce Marketing Cloud
**Wyndham Vacation Ownership** is currently seeking a **Digital Marketing Manager with Salesforce Marketing Cloud experience** in Orlando, Florida. The Manager of Digital Marketing is responsible for developing and implementing online marketing programs that drive new owner acquisition, lead conversion, enhance owner/member relationships, and engage customers and resort guests . His/Her efforts will work closely with various departments throughout the organization in order to directly support business & hospitality initiatives. He/she will be responsible for developing consumer facing marketing programs including web development, email marketing, online advertising/lead generation, mobile marketing, social media, alliance programs and other affiliate marketing opportunities.

This position is responsible for executing new and ongoing digital programs while developing strong relationships within and outside of the organization to maximize results. Individual must be comfortable developing, testing, launching and reporting on results for programs/projects.

**Job responsibilities include, but are not limited to:**

+ Strategic Partnering

+ Lead digital contact strategy for various audience segments and optimize performance of communications

+ Provide strategic direction and leadership with focus on customer experience, customer engagement and key KPIs for campaign performance.

+ Collaborate with various departments throughout the organization to develop strategies and plan online programs that support their online business needs

+ Communicate with business partners to maximize messaging and support operational requirements for launching campaigns.

+ Partner with internal resources including Brand Services, IT and MSD/Legal to provide the most efficient, effective, branded and legally approved programs and materials while ensuring legal compliance and cohesive messaging of programs.

+ Develop and report on programs in terms of key drivers like response rates, inbound calls, bookings, arrivals and revenue generated (ROI).

+ Marketing Development/Direct Response

+ Develop new marketing programs and channels that will drive incremental revenue from web, email, mobile, social, and online advertising/ lead generation.

+ Responsible for management of email marketing infrastructure, policy development and creation of best practices.

+ Build email and web programs including but not limited to HTML, sequel scripting for automated and triggered deployments, direct code requirements for IT partners and administer quality control UAT testing.

+ Responsible for development of mobile marketing programs and creation of best practices.

+ Responsible for development of marketing & sales web programs to support business needs, new owner acquisition and KPI conversions.

+ Creates written documentation of program objectives, content requirements and results.

+ Scope and lead innovative solutions for new technologies and business opportunities for digital marketing efforts.

+ Solution and collaborate with database group, IT partners and analyst group to support data mapping, data integration, tracking and analytics.

+ Assist in the execution of eCRM solutions supporting online initiatives; determines audience segmentation and targeting to deliver relevant offers/promotions and maximize results.

+ Prepares Proformas with estimated costs/expenses and prepares projected results to allow for decision making and measuring success of each initiative.

+ Project manages marketing programs to ensure deadlines and goals are met.

+ Manages projects from creation of strategy & development of content through to client and legal reviews/approvals.

+ Response Reporting

+ Develop reporting tools with business analysts to monitor program performance, measure results and deliver tools for decision making.

+ Analyze and report on results, findings and adjust as necessary to maximize key drivers.

+ Provide reports and feedback to partners/clients on overall campaign; providing input, recommendations and effects to key drivers.

+ Other

+ Coordinate digital marketing program opportunities, production and implementation of initiatives with Sales & Marketing Teams, Corporate Programs, Sales Operations, Field Sales & Marketing, Owner Services, Hospitality/Resort Operations, Brand Services, Human Resources, Call Center Operations and, other internal/external resources.

+ Attend training and meetings as needed.


+ Bachelor degree from a 4-year college

+ Master's degree a plus

+ Salesforce Marketing Cloud certification preferred

**Knowledge and skills**

+ Understanding of database marketing, modeling and target marketing based on historical data and trend analysis.

+ Experience driving web optimization, online advertising and online lead generation.

+ Experience managing direct marketing campaigns with multiple test cells, varied by message, offer, and distribution vehicle.

+ Experience managing multiple projects at the same time.

+ Ability to effectively communicate and collaborate with management, peers, external alliance partners, and outside vendors.

+ Ability to work cross-functionally and implement projects without direct reporting control.

+ Experience developing and analyzing reports to measure program success.

+ Ability to manage campaigns across various media channels (such as telemarketing, direct mail, web, email, mobile, and social media), required.

+ Excellent oral and written communication skills required.

+ Strong time management skills, team contributor, and detail oriented.

+ Experience in mobile and social media, preferred.

+ Understanding of sales and marketing practices in vacation ownership, preferred.

+ Experience sending and managing email communications, preferred.

**Job experience**

+ 4+ years marketing experience; or an equivalent combination of education and related work experience.

+ 2+ years of email marketing experience including content development, creative design, automation, targeting and segmentation.

+ 2+ years of web development experience, including search engine optimization and creative design.

+ 2+ years of data segmentation and integration experience.

+ 1+ years of mobile marketing experience.

+ 1+ years of social marketing experience.

_Unless there is a legal requirement, experience will be accepted for the education requirement._

Envision your career with one of the world's largest hospitality companies. Wyndham Vacation Ownership, a member of Wyndham Worldwide's (NYSE: WYN) family of companies, is the world's largest vacation ownership business, as measured by the number of vacation ownership resorts, individual vacation ownership units and owners of vacation ownership interests. Headquartered in Orlando, Florida, the company develops and operates an expansive portfolio of resorts, managing comprehensive vacation ownership sales, marketing, and consumer financing operations. The company's seven primary consumer brands include: CLUB WYNDHAM®, WorldMark® by Wyndham, CLUB WYNDHAM® ASIA, WorldMark South Pacific Club by Wyndham, Shell Vacations Club, Margaritaville Vacation Club® by Wyndham and WYNDHAM CLUB BRASILSM. As of December 31, 2016, the company has developed or acquired 219 vacation ownership resorts in the U.S., Canada, Mexico, the Caribbean, South America and the South Pacific that represent approximately 25,000 individual vacation ownership units and nearly 900,000 owners of vacation ownership interests. Wyndham Vacation Ownership is supported by approximately 18,000 associates worldwide.

As one of FORTUNE Magazine's Most Admired Companies, Wyndham Worldwide is one family, one team of professionals who actively strive to provide our customers and each other with our signature Count On Me! Service promise. A promise to be responsive to needs, to be respectful in every way and deliver a great experience. It's more than a promise, at Wyndham it's been recognized as a commitment, visible in our awards including Newsweek's 100 Greenest Companies, Diversity Inc's 25 Noteworthy Companies and Ethisphere Institute Lists of the World's Most Ethical Companies amongst others. Come and join our Wyndham Family and discover the rewards for your career.


A career at Wyndham offers you great benefit opportunities with a competitive package of salary and bonus, benefits and recognition. In addition to great employee discounts on such travel related areas as hotel & lodging, car rentals & other goods & services, you will receive:

+ Medical/dental and vision care plans

+ A 401(k) program that matches dollar for dollar up to 6% of salary (to government max)

+ Programs that include Flexible Spending Accounts, short & long term disability, life insurance & educational assistance amongst others

Along the way, you will have an opportunity to contribute to improving the world around us through our volunteer efforts and global sustainability program, Wyndham Green.

Come and be part of One Family, One Team, One Company . . . Wyndham

**_People Make the Difference_**

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